Talent in Indian sport comes from every district, town, and school ground — yet visibility, sponsorship, and structured competition have historically been concentrated in a handful of metro centres. Khelega India is KIBI Sports' grassroots movement built to close that gap.
Two connected legs powering grassroots sport
KIBI Sports is a sports business from India with two legs: sports equipment from 257+ brand partners sold through our own ecommerce and international B2B exports, and a sports platform used by athletes, academies and institutions.
The Four Pillars of Khelega India
- Verified Athlete Passbooks (KIBI Athletes): 90,000+ athletes verified through sports organisations across 20+ sports carry portable digital records of their tournaments, certificates, and personal bests.
- Free Institutional Tournament OS (KIBI Institutions): 100+ institutions digitise district and state-level competitions at zero subscription cost until 31 March 2027.
- Zero-Commission Athlete Crowdfunding (KIBI Fundraise): KYC-verified athletes raise funds for equipment, coaching, and tournament travel with a 0% platform fee, settling directly to their bank account.
- Section 135 Corporate Sports CSR (KIBI CSR) & AI Brand Matchmaker: Channels corporate CSR budgets and brand sponsorships directly into grassroots academies and verified athletes.
Learn more at Khelega India or contact our Koramangala, Bengaluru (560095) team on WhatsApp +91 80502 97151.